Built for SEO Professionals,
by SEO Professionals

SEO Tripwire was born out of a special kind of despair that only SEO pros know: Finding out that your carefully crafted campaign failed because of someone else’s changes.

We’ve worked in-house and provided consultation for a number of large companies and those that have weekly sprints/release schedules need a monitoring tool like SEO Tripwire to catch inadvertent changes. Where there are a lot of moving parts and a lot of people involved in the product that’s usually when it happens.

Many times accidental changes/breaks occur to SEO elements (or analytic tracking codes) – this tool was created to catch those breaks within 1 hour.

Regardless of how much training or cheat sheets the other teams have, accidents happen – it’s pretty much unavoidable at large companies and next thing you know traffic is 20% down and impacting revenue in a big way.

This is an additional layer of insurance and protection.

Tom Kazarian (Founder)

A technical SEO expert with 15+ years experience, Tom currently leads SEO for eHealth Insurance, the No. 1 health insurance website in the U.S. He also founded the search engine, Lionseek, and is an investor in Obituare.com.

Brant Claussen (Co-founder)

The CEO of ROI Pop, a web design firm in the Bay Area, Brant offsets his time on the computer with healthy doses of charity work and outdoor adventuring.